Car sharing at its simplest. GIG is the evolution of car sharing in the San Francisco Bay area, easily getting you from here to there. The perfect service for getting you to those uncharted locations on your checklist. Just pick up a car near you, go anywhere and for as long as you want, then park it in the Home Zone and you’re done. It doesn’t get much easier or simpler than that. You can even strap your bike to the built-in roof rack and get out there. With the identity fusing together the letter "G" and the iconic location mark, the identity speaks directly to the get out and discover mentality.
Some design assets are merely for example of brand extension and do not represent the final product that went into production.