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GreatCircle

A name, narrative, identity, and packaging system was crafted to represent Great Circle's "High Tide Lifts all Boats" philosophy. Designed to speak to both their passion for coffee and the compassion of supporting a better cycle within the industry.

Designed while at Pilot.
Creative Director: Bill Concannon
Senior Art Director: Erik Weikert
Graphic Designer: Sean Morse (me)
 

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